From The First Viewing Session to Repeat Engagement: Creating a Branded OTT Service for Its Audience Streaming services are frequently evaluated by their content catalogues, although the viewer's experience extends well beyond the content. They move through account creation, content discovery, programme selection, video playback and the decision to return. https://journalportal-max123.collectblogs.com/88251963/the-growing-craze-about-the-major-ott-platform