Perfomigo uses advanced segmentation techniques to classify audiences based on behaviour, demographics, interests, and purchase readiness. This enables businesses to deliver highly personalised messages that resonate. Automation ensures each segment receives customised offers, follow-ups, and content journeys. This precise targeting significantly boosts conversion rates, strengthens c... https://www.perfomigo.com/blog/the-role-of-sustainability-in-indias-e-commerce-growth/